STORIES
ANDREW MACKENZIE, known as an old urchin in the fashion industry, founded a clothing brand of the same name in Italy in 1999. In early stage, it integrated elements of art, music, history and Welsh "rock opera", with a unique design concept, endowed the brand with personality and soul, and ranked among the world's top brands.
In the later period, ANDREW MACKENZIE was deeply influenced by the artistic creation of European architect Le Corbusier, and paid more attention to the expression of extraordinary craft details in the simple outline. In the show of 2022, he use different design techniques, such as splicing of different fabrics, structural segmentation, art graphics, to transform abstract concepts into balance, creating a unique style that is neither ostentatious nor dull. Each ingenious clothing has its own vitality and ideas, which represent the wearer's own special symbols in the social environment. It can be said that ANDREWMACKENZIE's clothing is the most upright statement of the wearer, it is rich and multifaceted under the cover of inconspicuous. Just like their attitude towards life, they are integrated but never blindly follow.
BRAND POSITION
ANDREW MACKENZIE paid more attention to the expression of extraordinary craft details in the simple outline, and use different design techniques, such as splicing of different fabrics, structural segmentation, art graphics, to transform abstract concepts into balance.
The unique style is neither ostentatious nor dull, that attracting a group of urban men with stable and independent personality.
品牌历史
